![]() ![]() By pairing something that we love with something that we dislike but that is good for us, we might be able to harness desire with outcome - and thus overcome some of the problems with self-control we face every day. ![]() The trick is to find the right behavioural antidote for each problem. For an overweight movie loved, the key might be to enjoy watching a film while walking on the treadmill. Since focusing on long-term benefits is not our natural tendency, we need to more carefully examine the cases in which we repeatedly fail, and try to come up with some remedies for these situations. In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational. I suspect that over the next few decades, real improvements in life expectancy and quality are less likely to be driven by medical technology than by improved decision making. And as if this were not bad enough, it seems that the rate at which we make these deadly decisions is increasing at an alarming pace. ![]() Ralph estimates that about half of us will make a lifestyle decision that will ultimately lead us to an early grave. ![]() It's our inability to make smart choices and overcome our own self-destructive behaviours. Each of the chapters in this book describes a force (emotions, relativity, social norms. “One of my colleagues in Duke, Ralph Keeney, noted that America's top killer isn't cancer or heart disease, nor is it smoking or obesity. ![]()
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